As the owner of a business, or a growing start-up, you have a lot on your plate. With managing the various ins and outs of daily activity, not to mention the difficulties of strategic planning and compliance with government regulation, your time and budget can already be very constrained. It’s easy for marketing to become a chore, something you know needs to be done but that you do only perfunctorily. Or perhaps, you may be very excited about marketing your product but not have a wealth of experience in running a social marketing campaign, or drafting a white paper about your product. In today’s increasingly interconnected society, the importance of branding and marketing is trending ever upwards as more work is needed to stand out from the crowd and capture those precious clicks, favorites, likes, and of course, dollars.
Most business owners are more than aware that social media is an increasingly vital part of marketing. Every helpful guide on the internet will tell you that effective internet marketing will heavily involve posting on Twitter, Facebook, LinkedIn and the variety of other platforms that people use to promote their product. But often, business owners find themselves stuck in the perplexing position of constantly posting on social media but feeling like their hard work turns out to be all for naught. Running a truly effective social media marketing campaign isn’t as simple as just posting constantly on twitter and asking people to follow your business account. A good social media marketing strategy requires care, precision, and carefully targeted messaging in order to achieve the desired results. Below are some critical steps that businesses can take in order to run better social marketing campaigns.
Imagine you are a brand-new technology company. You have created your product, determined your marketing goals, and established a clear path forward in terms of your companies’ expansion. In order to achieve these goals many newer companies are moving increasingly towards inbound marketing as their major marketing option, rather than opting for more traditional marketing strategies. However, “inbound marketing” can often be confusing for companies just starting up, but knowing precisely how the ideas and techniques of inbound marketing can be applied to the work your company does can often make your marketing more effective while also saving money.
Topics: Marketing Strategy
Standing Out from The Crowd: Improving Marketing Effectiveness
For small businesses or new companies, or even established organizations, carving out a niche in an increasingly complex and globalized economy is challenging, to say the least. New social media platforms crop up every day, and consumers are constantly barraged with advertisements on every single platform.
Topics: Marketing Strategy