Most business owners are more than aware that social media is an increasingly vital part of marketing. Every helpful guide on the internet will tell you that effective internet marketing will heavily involve posting on Twitter, Facebook, LinkedIn and the variety of other platforms that people use to promote their product. But often, business owners find themselves stuck in the perplexing position of constantly posting on social media but feeling like their hard work turns out to be all for naught. Running a truly effective social media marketing campaign isn’t as simple as just posting constantly on twitter and asking people to follow your business account. A good social media marketing strategy requires care, precision, and carefully targeted messaging in order to achieve the desired results. Below are some critical steps that businesses can take in order to run better social marketing campaigns.